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Williams Bros The Joker – Non Alcoholic IPA

When life’s pack of cards seems anticipated, throw in the Joker and observe the table turn. Presenting the “JOKER AF” – the mischievous of beers crafted for those who enjoy having the final laugh. A playful acknowledgment to its alcoholic counterpart, this Alcohol-Free India Pale Ale is nothing less than a game-changer. Vegan-friendly, gluten-free (tested below 20ppm), and deviously hoppy, every sip challenges the idea of what an alcohol-free beer can be.

Thiolised yeast steps into the spotlight in this performance, revealing a fruit flavour symphony that dances harmoniously with the beer’s bitter-sweet edge. The deck is further stacked with a mix of hops such as Cascade, Chinook, Citra, and Mosaic, ensuring that each sip is a triumphant hand.

Gaze upon its yellow hue with a light haze reminiscent of a summer’s day. Let the aroma whisk you away to tropical paradises, complemented by notes of cedar, caramel, and a citrusy zing. And as it touches your palate, the biscuity undertones paired with fruity, herbal, and piney notes ensure this Joker is no jest.

All of this flavor is wrapped up in a 440ml can, ensuring that even when you’re holding the Joker, you’re holding a triumphant hand. The JOKER AF promises a chuckle with every sip, and even better? It guarantees you’ll be smiling the day after. Here’s to the rebels, the jesters, and those who redefine the rules – this one’s for you!

Tasting notes

Appearance: A radiant yellow hue with a soft, light haze that invites the drinker in for a closer look.

Aroma: A tropical medley is the first to greet the nose, bringing forth lush memories of sun-kissed beaches and exotic fruits. This is followed by the woody charm of cedar, a hint of rich caramel sweetness, and a zesty duo of orange and citrus that adds a refreshing spark.

Taste: A multi-layered flavor profile takes the center stage. The foundation is built on a biscuity malt backbone, reminiscent of freshly baked bread. Fruity notes, evoking thoughts of juicy orchards and summer fruits, play the middle notes. Herbal undertones give depth and complexity, followed by a piney resonance that evokes the serenity of evergreen forests. The finale is a delicate dance of bitter-sweet, a testament to the beer’s hoppy character and its delicate balance.

Mouthfeel: Smooth with a medium body, the beer gracefully slides over the palate, leaving a lasting impression of its rich tapestry of flavors.

Finish: A long and lingering finish with a pleasant bitterness, like the memory of a well-told jest.

Overall Impression: JOKER AF is a masterclass in achieving harmony between opposing elements. Bitter meets sweet, tropical greets woodsy, and all the while, the essence of the beer remains clear – it’s a Joker with a serious commitment to taste.

Williams Bros The Joker – Non Alcoholic India Pale Ale
Nutritional Information per 100ml

Nutrient Amount
Energy (Kcal) 27kcal
Energy (kJ) 115kj
Fat 0g
Sodium 0.1g
Carbs 6.3g
Sugars 2.9g
Protein 1g
Ingredients:  Ingredients: Water, Malted Barley, Wheat,Oats, Rye, Hops, Yeast. Hops: Cascade, Chinook, Citra, Mosaic.

Food Pairings

  • Starters: Vegan spring rolls drizzled with a light sweet chilli sauce or fresh guacamole served with crunchy tortilla chips.
  • Main Course: Grilled tofu steaks seasoned with herbs and a touch of lime, or a colourful mixed vegetable stir-fry with hints of lemon and ginger. These choices not only match but elevate the beer’s citrus and herbal undertones.
  • Side Dishes: A zesty quinoa salad with mango and avocado or roasted sweet potatoes with a sprinkle of rosemary.
  • Desserts: A refreshing citrus sorbet to echo the beer’s tropical notes or a light mango and passionfruit tart for a sweet finish.
  • Snacks: Lightly salted cashews or almonds, or perhaps some spiced popcorn that teases the beer’s hoppy character.

Provide chilled between 6-8°C. At this temperature, the beer’s complex taste profile stands out, offering ideal rejuvenation.


Whether you’re basking in the sun at a summer barbecue, enjoying a relaxed weekend brunch, or simply desiring a moment of tropical refuge, JOKER AF is suitable. It’s the perfect partner for moments when you yearn for a flavorful escape without the alcoholic buzz.


Give the can a gentle roll before opening to blend any settled components and achieve the full depth of its flavors.

About Williams Bros.

The Story of Williams Bros. Brewing Co.

In the center of Scotland, the narrative of Williams Bros. began not with a grand brewery but instead with a family-owned homebrew shop in Glasgow. It was here that a fateful encounter in the 1980s set the stage for one of Scotland’s most innovative breweries.

A woman walked into the shop one day with an intriguing proposition. In exchange for help translating an old Gaelic recipe into a brewable formula, she would share with them the ancient recipe for “Leann Fraoch” (or “Heather Ale”). This brew, steeped in legend and history, was said to have been enjoyed by the Scots since 2000 B.C.

Seeing the potential and intrigued by the challenge, Bruce Williams, aided by his brother Scott, embarked on the adventure of reviving this almost-forgotten ale. The result was “Fraoch,” a beer that paid homage to Scotland’s rich brewing heritage.

The success of Fraoch sparked a flame of inspiration. Williams Bros. then began a journey of unearthing and reviving other historical Scottish ales. From the spruce-infused “Alba” to the elderberry-flavoured “Ebulum”, each beer told a tale of ancient Scottish traditions and tastes.

From these humble beginnings, the brewery grew in both size and reputation. Today, Williams Bros. Brewing Co. stands as a testament to innovation, dedication, and a deep love for brewing. While they have expanded their range to include contemporary recipes and styles, their heart remains rooted in the stories and flavors of Scotland’s past.

In every sip of a Williams Bros. brew, one can taste not just malt and hops but the legends, landscapes, and lore of Scotland itself.